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About PJE Jewels Pvt Ltd


We are a Marwadi-Jain family hailing from a small town in Rajasthan called Birantiya, Around 250 years back we were wool and cotton traders in beawar and Birantiya. One of our forefathers Nihalchand ji Alijar decided to foray southern India and then decided to start and diversify the family business in Hyderabad.

Almost 180 years back our family had established,,

one of the first money lending shops in Secunderabad, Then later also started a silver shop by the name of Uttam jewelers.

Through the hard work and dedication of many many generations today we have multiple stores each operated by each member of the family. So to say we are in a Family business that has been running for 8-11 Generations. And glad to boast the clients we have are also many clients from 2-3 generations.

The two jewellery shops by the name of Panna Jewellers and Panna Jewellers Exclusive. Panna Jewellers Exclusive is located in the heart of the city on MG road, secunderabad right on the main road. PJE also displays exclusive variety of designs and exquisite bridal jewellery collection.

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Mahender Kumar, MD of PJE

Mr. Vimalchand Mahender Kumar had joined the jewellery business full time since the tender age of 16, he was an integral part of scaling Panna Jewellers to it’s heights today. Strong relations with customer and transparency in products. He introduced and innovated new lines of products like turkish designs in 2000’s, pachi designs in 2008, then kundan jewellery in 2010’s and lightweight jewellery in 2020. Strong values of transparency in estimation and best customer service put in by our MD is what makes our store a class apart from the other stores.

Shashank Alijar, COO

Shashank alijar has completed his course in gemmology and diamond grading from GIA, Carlsbad. Gemological Institute of America is the top research and educational institute in the world for obtaining knowledge in this space. 

After his course Shashank started to introduce precious and semi-precious beads and stones in kundan and pachi jewellery. With his passion in Polki and diamond jewellery every festive season he comes with a new collection of bridal and dainty jewellery.

If you fall in love with our jewellery collection and design he is the one behind it.

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